How did you use media technologies in the construction and research, planning and evaluation stages?
Ever since the first glimpse of music video’s in the early 1960’s, technology and its evolution has played a huge part in the production, visuals and even direction of videos. To begin my research, I used the internet to view different music videos so that I could gain a better understanding of common conventions within music videos as a whole. To do this I used websites such as youtube, vimeo and vevo. Social networking sites such as Facebook and Twitter also helped me as it gave me the opportunity to view which videos were popular at that moment in time and which music genre’s were being most popularly shared through the internet.
When planning, it would have been next to impossible for me to have created my music video without using new media technologies to both organize and plan it. I created a blog online using a website called blogger.com which allows users to create an online web blog, this helped me to put my reminders and updates of what I had recently done into one place. Keeping myself organized using blogger helped me to keep on top of other aspects of planning. I also kept in touch with the band through text messaging and emails, all of which I saved on my blog. Using a mobile phone and electronic mail allowed me to instantly contact my artists and actors in order to plan my shoots. I also used Microsoft powerpoint to plan my earlier idea and create a detailed spec for my actor’s as to what would be required of them. Adding to this, I used a similar program, Microsoft Word, to create a call sheet which explained who I would need on what day and at where I would be filming. I then emailed this sheet to the relevant people after exporting it into a Portable Document Format (PDF). Using a cannon 500D I also took some practice shots and filmed a practice scene inside my house.
I then used both the cannon 550D and 500D to film my actual video, taking advantage of different types of lenses. I also increased the aperture to gain a depth of field, this made the footage visually appealing. These camera’s are known as Digital single-lens reflex camera’s or DSLR and at first glance, may seem like they wouldn’t give good quality video footage, or a professional feel. However, major directors and artists are increasingly using DSLR camera’s for popular music videos, tv and even film. The advantages of using an SLR instead of a big stereo-typical video camera are that it’s smaller so much more portable, the quality in these camera’s are now high definition, and when uploading the footage to your computer, all that has to be done is the memory card has to be inserted into the computer. This contrasts to the endless alternative of loading your footage onto a software which could take hours. I also used a shoulder mount which enabled me to steady the camera as I filmed on location, a shoulder mount has almost the same effect as a tripod, only it still lets you move about where as a tripod remains stationary. Having said that, I did use a tripod for numerous shots where I needed the camera to remain completely still.
In post-production, I used the software ‘Adobe Premiere Pro CS5’ to edit my music video. This included chopping clips, adding transitions and creating effects such as slow motion. I also used ‘Adobe After Effects’ to colour and gradient my music video as the colour connotation was very important to me.
To create my digipack and magazine advert I used ‘Adobe Photoshop CS5’ using various different effects and variables such as motion blur, gradients, noise and brushes. For my digipack and advert I conducted a location photoshoot with my model. I chose to do my photoshoot on location rather than in a studio as I did my previous photoshoot in studio for my magazine and I wanted a much more gritty effect, therefore I chose an urban block of stairs. Using the Cannon 500D, I increased my shutterspeed in order to gain a sharper image. I also used the software ‘Adobe Photoshop Lightroom’ to edit and gradient the images. Lightroom is an addition to Photoshop which focuses more on image colouring for photographers.
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