Diary week 4

Equipment that could be used for my music video

Last lesson, we looked at some amazing (and expensive) equipment that we have the honour of being able to use for our music videos. These equipment were industry standard and great to see and use first hand! Above I have posted some images.

Diary Week 3

Bonjour! This is my third week of A2 Media Studies and I feel that I have been very productive this week! I have been undertaking auditions for my music video as I have chosen the genre of song I will be doing, 'UK Rap'. I will be posting images of the auditions very shortly on to my blog.

I have analysed even more music videos and covers which can be seen below, also I have experimented with other forms of uploading my projects and research onto the blog such as scribd, slideshare and more!

I have also subscribed to many youtube channels and blogs such as Vevo which show the latest music videos as they come out so that I can find inspiration.

Music Magazine Advert Analysis

Music Adverts Mag

OK Go - This Too Shall Pass Analysis

This music video is by far one of my favourites and again, it doesn't follow many conventional music video trends. As the video begins, the audience are already enticed due to the shock factor of seeing a man sitting down covered in red... possibly blood or paint? He then moves a car forward setting off dominoes and well... a chain of mania and hysteria has begun!

Throughout the video, whilst the crazy chain continues, members of the band are situated at certain places within the warehouse singing along to the song almost oblivious to the things going on around them.

The dramatic chain finally comes to an end with a big explosion of craziness and colour. At which point the band members all stand in front of a cannon each and are blasted with colours of paint.

The beauty of this video is that there is no after editing effects used which shows that although technology allows us to do amazing effects, we must not forget the art of naturalism. And this video here, is anything but techy!

J Cole - Who Dat Analysis

J. Cole's music video 'Who Dat' shot by 'BBGun' contrasts highly compared to the conventional videos out in this day and age. One clear indication of this is that the video has been shot all in one take with no camera cuts or transitions. I really like this style of shooting videos and am personally thinking of doing the same technique with my A2 coursework.

The video starts with a crane shot moving downwards to show the rapper walking across a urban train track. The camera slowly moves onto eye level as the artist follows the camera while he raps his lyrics. Different scenarios then occur as he follows the camera (again, all shot in one take) such as a whole army of followers shouting 'who dat, who dat' and later a group of cheerleaders that seem to be cheering him along.

After effects are then used to light a fire on the floor which trails him as he walks.

Overall, I believe this video has been shot and directed very intelligently as so much is done all i one take. The complications of it seem so simple when the video is put together which is the art of making a good music video.

Diary Week 1 & 2

Resource Audit

Resource Audit
Who?
- Drama Students
- Marvell
- Aggro Santos
- JME
- Skepta
- Reece
- Stanley
- AJ
- Uzma
- Sabine
- Shen
- Josephine
- Limit
- Donatella
- Marcus

Where?
- London City
- School
- Office
- Jewellery Shop
- Photoshoot Studio
- Music Studio (Richie)
- Car Park
- Block of Flats
- House
- Roof
- Warehouse
Equipment
- Cameras
- Photoshoot studio
- Lighting
- Green Screen
- Tripod
- Crane

Music Video Analysis

Chris brown's 'next to you' video begins with dialogue and two elated couples who seem deeply in love with one another. This initial equilibrium is immediately interupted by disaster when the female characters are taken away from their lovers. This alternation continues throughout the video when the audience are brought to an almost post-apocalyptic scene of the world; showing cracked concerete and broken buildings. Thunder storms are also shown in the sky to exaggerate the upsetting ambience. Spectacles of fire and people running around in panic is also shown as the female character attempts to re-uinite with her 'soul mate'. When the woman is seen being hit by a car, the imagery slows down completely corresponding to the music as the camera slowly zooms in to the artists face. At the end of video, the couple is shown back together, sealing their love with a kiss. On the Macro, this video is a typical love story with a huge twist in the middle... not so typical now.