OK Go - This Too Shall Pass Analysis

This music video is by far one of my favourites and again, it doesn't follow many conventional music video trends. As the video begins, the audience are already enticed due to the shock factor of seeing a man sitting down covered in red... possibly blood or paint? He then moves a car forward setting off dominoes and well... a chain of mania and hysteria has begun!

Throughout the video, whilst the crazy chain continues, members of the band are situated at certain places within the warehouse singing along to the song almost oblivious to the things going on around them.

The dramatic chain finally comes to an end with a big explosion of craziness and colour. At which point the band members all stand in front of a cannon each and are blasted with colours of paint.

The beauty of this video is that there is no after editing effects used which shows that although technology allows us to do amazing effects, we must not forget the art of naturalism. And this video here, is anything but techy!