J Cole - Who Dat Analysis

J. Cole's music video 'Who Dat' shot by 'BBGun' contrasts highly compared to the conventional videos out in this day and age. One clear indication of this is that the video has been shot all in one take with no camera cuts or transitions. I really like this style of shooting videos and am personally thinking of doing the same technique with my A2 coursework.

The video starts with a crane shot moving downwards to show the rapper walking across a urban train track. The camera slowly moves onto eye level as the artist follows the camera while he raps his lyrics. Different scenarios then occur as he follows the camera (again, all shot in one take) such as a whole army of followers shouting 'who dat, who dat' and later a group of cheerleaders that seem to be cheering him along.

After effects are then used to light a fire on the floor which trails him as he walks.

Overall, I believe this video has been shot and directed very intelligently as so much is done all i one take. The complications of it seem so simple when the video is put together which is the art of making a good music video.